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Think You Have a Book in You? Think Again

Think You Have a Book in You? Think Again

By Joseph Epstein
Published: September 28, 2002

According to a recent survey, 81 percent of Americans feel they have a book in them — and that they should write it. As the author of 14 books, with a 15th to be published next spring, I’d like to use this space to do what I can to discourage them.

Continue reading Think You Have a Book in You? Think Again

Subconscious Information Processing

Originally posted by Fred Wilson

Subconscious Information Processing

It’s fathers day and I thought I’d tell a story about my dad and something he taught me a long time ago. I was in middle school and I had a school project due the next day and it came up at dinner that I had not done the project. My dad made me stay up very late that night until I had completed it. And he stayed up with me. He made sure I understood two things that evening. The first one is obvious. When assigned something, you do it and you do it on time.

But the second thing he explained to me was more subtle and way more powerful. Continue reading Subconscious Information Processing

The Meaning Behind Color

Original article from Website Magazine.

The Meaning Behind Color – What Choice Evokes the Best Response

Color is one of the most fascinating things in the world. It attracts attention, evokes emotion and can trigger the memory.

Something so powerful should not be taken lightly, especially when creating visual elements to a website, in an advertisement or for a brand. Colors can increase brand recognition, increase participation and provide brands with a competitive edge.

Of course everyone has a favorite color, but marketers should be aware of the meanings behind colors, as well as what colors yield the best response from consumers. Continue reading The Meaning Behind Color