Design is a very personal thing, and the thing I try and tell my clients is that it’s not about you, it’s about your customers. Not everyone will like what you like and not everyone will dislike what you dislike.

They key as you’ve mentioned is how you get this across. You can’t simply shoot down the clients ideas, you need to lead down a path to what you think will work best for the project.

You need to stroke the ego of the client, you can see why what they want is a good idea **BUT** my experience has shown that there might be another approach that works better. If you can find some relevant research to prove your point, that really goes a long way.

At the end of the day all you can do is advice, if they insist on doing something, so be it.

As a web design company that promises to deliver results, I think it’s completely wrong to sit back and watch an excellently developed web design be manipulated to suit an individual’s tastes. We’re the experts and know the trends, the things that work and the things that don’t.

But getting this across in a manner that’s simple to digest at the clients’ end is no easy feat!

I know when I want something done I want it done in a certain way and I’m always right! So where do I start!?