The Meaning Behind Color – What Choice Evokes the Best Response
Color is one of the most fascinating things in the world. It attracts attention, evokes emotion and can trigger the memory.
Something so powerful should not be taken lightly, especially when creating visual elements to a website, in an advertisement or for a brand. Colors can increase brand recognition, increase participation and provide brands with a competitive edge.
If you are the proud owner of a digital camera, chances are that you’ve got hundreds (if not thousands) of photos on your hard drive. A huge advantage of going digital is that you can take as many shots as you need to capture the “perfect” image.
However, despite constant clicking, you’re likely to want to learn to improve your photos with an editing program such as Adobe Photoshop.
Over the years we’ve learned a thing or two about the painful requests you endure at the hands of your clients. In fact, five of those beloved demands became the heart and soul of our latest campaign. And although this video doesn’t do justice to the litany of odd requests you get, we hope it at least gives you a few minutes of entertainment.
Chromadynamics is the study of the physiological effects caused by observing color. Scientists have proven that certain colors effect vision, hearing, respiration and circulation.
A year-long study at the University of California helped dispel the belief that canines are colorblind. Three greyhounds, Flip, Gypsy and Retina, had no trouble telling red from blue, but could not distinguish yellow, green or orange.
A test conducted at the American Psychology Association Convention found that the most favored jelly beans are black and red, and the least favored are white. This shows the perception of strength and weakness based on color extends into the area of taste.
I read this article on the Pantone site. fun and useful color tidbits
When calibrating a monitor, make sure that the monitor has been on for at least 30 minutes before making any adjustments, as this allows the CRT tube to warm up and the colors to settle.
Improve the luster of your metallics: remember to specify liquid ink when working with metallic colors to achieve optimal results. New liquid inks containing intermediate-sized pigment particles provide higher levels of brilliance than conventional paste inks, which generally contain smaller particles.
Some pigments are more lightfast than others. This is extremely important when choosing colors for printed material destined for exposure to sunlight, such as outdoor signage and window displays. Seek guidance from your commercial printer or PANTONE Licensed Printing Ink Manufacturer to mitigate concerns.