- Chromadynamics is the study of the physiological effects caused by observing color. Scientists have proven that certain colors effect vision, hearing, respiration and circulation.
- A year-long study at the University of California helped dispel the belief that canines are colorblind. Three greyhounds, Flip, Gypsy and Retina, had no trouble telling red from blue, but could not distinguish yellow, green or orange.
- A test conducted at the American Psychology Association Convention found that the most favored jelly beans are black and red, and the least favored are white. This shows the perception of strength and weakness based on color extends into the area of taste.
I read this article on the Pantone site.
fun and useful color tidbits
- When calibrating a monitor, make sure that the monitor has been on for at least 30 minutes before making any adjustments, as this allows the CRT tube to warm up and the colors to settle.
- Improve the luster of your metallics: remember to specify liquid ink when working with metallic colors to achieve optimal results. New liquid inks containing intermediate-sized pigment particles provide higher levels of brilliance than conventional paste inks, which generally contain smaller particles.
- Some pigments are more lightfast than others. This is extremely important when choosing colors for printed material destined for exposure to sunlight, such as outdoor signage and window displays. Seek guidance from your commercial printer or PANTONE Licensed Printing Ink Manufacturer to mitigate concerns.